The Hong Kong Young Fashion Designer Contest Finalist- Lai Sau Fung, Sharon
The other attentive designer is Sharen, her collection “Minority Motion” is a combination of sport wear and ethnic costume. The bright color and neon color give the sporty elements , and patch works presents ethnic elements. I like the patch work details so much as it is very delicate and gives me a funky feeling. I think Sharen’s collection is very specials since she also has a good choice of colors, red color is a good much with stripes and different fabric patch. The neon color details also highlighted the whole collection.
Interview with Sharen Lai
G: Criminal Girl, S: Sharen Lai
G: Would you please tell me more about your collection in YDC?
S: My collection for YDC called Minority Motion. It’s actually a mixture of sport and ethnic minority clothing. When ethnic minority people run and dance,the colorful patterns and heavy layers creating a beautiful scene.
G: What is your muse for this collection?
S: This collection is all about myself. I am interested in life and clothing of ethnic minority people.
G: What’s new for you this season? What kind of makeup/ accessories for your collection?Any colors or designs element recommended?
S: I used nude makeup with tiny red lips which likes geisha for my collection.Head ban is also one of the signature of ethnic minority people, and I matched a piece of hand-made web mask with many colorful spots attached on, created a fresh up total look
I also think that patterns and vivid colors are trend in these few years.
G: Why did you interest in fashion?
S: Fashion makes people happy. When you wear the outfit you like, it brings out personal style and makes you being confident.
G: What do you think about the new designers in Hong Kong?
S: I don’t really pay attention to fashion designers in Hong Kong.
G: Is it a kind of challenge working as a freelance designer in Hong Kong?
S: Yes. It depends on whether designers are wealthy enough and the demand in market.
G: Will you start your own brand in the future?
S: sure. It’s called “t:he dirty litttle things”
G: If yes, Who is your target customers? Or your muse of your own brand?
S: My target customers are young girls or teenagers who loves same style as me -ethnic details with vivid colors .My inspiration comes from everything around ethnic minority, everything could be my theme.
G: What is the next project for you?
S: I’m going to design my new collection of 2013AW.
G: Where do you seek your inspiration?
S: I seek from everywhere, website, magazine and mainly normal life.
G: Who is your favorite designer and why?
S: My favorite designer is Rei Kawakubo (Comme des Garcons), cause she always creates some special ideas and silhouette, she is the innovator of fashion scene.
After the interview….
I am so happy that there is a designer still love ethnic thing in Hong Kong. This is because normally Hong Kong designers like to create something up to date or as we called “Trend”. However, we really need designers with unique style in Hong Kong to create our own trend.
Sharen Lai’s on Fashionally:
When Criminal Girl meets Sharen Lai ‘s “Minority Motion”