Knotting Beauties – Zo-ee
My first impression of Zo-ee’s accessories is “Is it really a Hong Kong designer brand?” The reason is the use of colors of Zo-ee’s products is very London-like funky style, and the techniques creating knots is very delicate and complicate. I can sure designer of Zo-ee (Zoe) pay a lot of afford to create these unique and perfect knotted accessories. I listened a radio interview of Zoe, she said that all of the products of Zo-ee are hand-made, it really surprise me. I can’t believe that Hong Kong still have such skillful worker creating such complicated knots, and it just like a kind of Haute Couture in accessories industry.
Interview with Zoe Siu
G: Criminal Girl , Z: Zoe Siu
G: Would you please tell me more about your latest collection?
Z: The latest collection is inspired from the safety hiking technique and traditional Chinese knots. I combined metal elements with brightly colorful rope to create intricate twist yet modern and unique.
G: Will you use any design signature or terms to describe your new collection?
Z: Contemporary and Playful.
G: What is your muse for this collection?
Z: Chinese Traditional Knot and Safety Knot.
G: What new for you this season? Any colors and design elements recommended?
Z: A lots of brightly color chunky and fine ropes mixing together to create a contrast.
G: How about your study in The Hong Kong Polytechnic University? Any special culture? The environment? and why you choose this school?
Z: My study in Poly U is quite short since it is only a 2 year high diploma course. It is quite pity that I did not have so much great campus life. However, I am so blessed to have 2 buddies Venus and Lary (The owners of Heaven Please) . We always encouraged each other to pursue our dream after graduation.
G: Why did you interested in fashion?
Z: My mentor – Kay inspired me a lot. We met 10 something years ago. At that time, she studied in St. Martin and I was a secondary school student. She always shared her school life with me which attracts me to study fashion.
G: What do you think about the new designers in Hong Kong?
Z: Lots of great emerging designers developed your business very well including Absuric, Mars, HEAVEN PLEASE+, etc. They also have stocklist in other countries.
G: What i the target customers of Zo-ee?
Z: People who appreciate handcraftmenship.
G: What is the next project for you?
Z: I am now developing a new season and planning to do something not only necklace and bracelet.
G: Where do you seek your inspiration?
Z: Reading (going to library), talking with friends which also inspire me to think more, travelling etc.
G: What is your favorite designer and why?
Z: A.N.D. The couple designers always came up with lots of design ideas, like pen necklace and high heel bags. I love its playful and humorous ideas.
After the interview…
I am quite happy to see Zoe mentioned her friends (HEAVEN PLEASE owner and Kay- Daydream nation owner) in the interview. she is so lucky that she meet a lot of people with positive thinking and giving inspiration to her. Criminal Girl really think that friendship is so important in the design process. Friend’s comment is the most truly comments that push you make better designs. When you know that you have a group of friend having same direction as you, it is such a great encouragement. I hope that Zoe can do more impressive designs through the encouragement of her friends.
See Zo-ee’s products in the link below:
When Criminal Girl meets Zo-ee: