The Nature Walk – Flux
Flux is a local fashion brand established by Sandra Chau, The Hong Kong Polytechnic University Graduate. Flux aims to create a highly wearable form of art, in both clothing and accessories. Sandra has fun when creating Flux stuffs, and flux presents the fun and creative side of feminine products. Sandra define Flux stuff is a wearable art, and Criminal Girl thinks that Flux products is the naughty girl in a noble family. The latest collection of “Flux” is inspired by nature, Sandra used bugs in nature to create her unique all over prints in this collection. This print will be a big contrast when women wear it to walk in the crowded cities like Hong Kong. Sandra named this collection as ” Take Them Away to Somewhere Happy” , hope that women wearing Flux clothing can take the lovely nature bugs to travel around the city.
Flux latest collection – ” Take Them Away to Somewhere Happy”
Fall Winter 2013 collection campaign
Kids wear collection crossover with Milk B
Interview with Sandra Chau
G: Criminal Girl, S: Sandra Chau
G: Would you please tell me more about your latest collection?
S: It’s a resort-inspired collection. Its fun, playful, yet feminine with a bit of artistic elements each time. I want to give a new definition to femininity – making it young, energetic, edgy and in the lifestyle of art.
G: What is your muse for this collection?
S: Its inspired by the bugs in the nature, I feel like they look free and happy, but they are actually surrounded by Hong Kong ‘s crowded buildings and urban facilities that they have limited places to nurture. Actually they are the reflection of the humans in this territory. My concept in this season is to ” TAKE THEM AWAY TO SOMEWHERE HAPPY”, and the collection is in happy resort mood.
G: What new for you this season? What kind of new make up/ accessories for your latest collection?
S: Apart from clothing and jewelry, I have printed shoes and suitcases this season to complete my resort mood. It’s a really nice try and the feedback is awesome.
G: How about your study in The Hong Kong Polytechnic University? Any special culture? The environment? and why your choose this school?
S: PolyU is a very technology-advanced place with all the equipment for the students to experiment on. It’s a well-established institute in Hong Kong for the fashion field, and it provided me a lot of chance of exploration, e.g., I was granted an opportunity to Fashion Institute of Technology, New York, for semester- exchange-study by PolyU
G: Why did you interested in fashion?
S: It’s hard to tell, I can’t explain why from since I was small I spent more money on buy beads for making necklaces and rings and cloth for sewing up doll’s clothes than buying other things else. I loved embroidery since I was small too. I don’t know why, but it happened.
G: What do you think about the new designers in Hong Kong?
S: I think its certainly getting better and better, with people more open-minded to colors and silhouettes and to local designers’ brands instead of all turning their heads to the western. Mainland China created a good grounding for Hong Kong Designers to explore and develop, and I am looking forward to a better scene in the future.
G: What is the next project for you?
S: To create a kid’s line with the same inspiration!
G: Where do you seek your inspiration?
S: From things around me. Sometimes other inspiration popped up when I am working on one inspiration
G: What is your favorite designer and why?
S: I like Christopher Kane. He is also the kind of boy who is not very good at explaining himself, but his stuffs are amazing.
After the interview…
It is a nice talk with Sandra, the funny thing is Criminal Girl has a similar background as Sandra, we all graduated in Hong Kong Polytechnic University, Sandra was graduated in 2010 and Criminal Girl was graduated in 2008 . Sandra choose to develop her own brand after graduate, and Criminal Girl works as a fashion designer in the industry to learn more and explore more. It is good to see Sandra has a kind of successful in developing Flux , and it really a encouragement of all designers in Hong Kong, if you are brave to dream, and you are willing to pay your time and effort to achieve it, your dream will come true!
More information of Flux:
When Criminal Girl meets Flux