My Design Hesitage – Nordio

My Design Hesitage – Nordio

Giovanni and Gregorio Nordio don’t believe in the word “inspiration” in the design process. They think that the inspiration or muse is something we experienced and this is our heritage. The heritage is something had around all our life, we remember it and we record it in our collection. Giovanni and Gregorio Nordio are currently enrolled at Iuav (B.A. fashion design university) and they will start the MA course in IUAV. 


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Interview with Giovanni and Gregorio Nordio

G: Criminal Girl , N: Nordios

G: Would you please tell me more about your latest collection?

N: They (university) asked us to work with our heritage. We saw our heritage in Andrea Pazienza’ s comics, in Giovanni Lindo Ferretti’s lyrics and in all the words, images, people that we were use to meet/see/listen during our childhood. We considered our “recent” tradition as something really linked to our idea of fashion: worker jacket, blue jumpsuit, printed patch and the uniform in general. All the fabrics, colors, techniques used in this collection are just consequences. We think that this collection is a start-point. I never considered a project “complete”. We have always something to “add”. If we had the opportunity to create a new collection we would change neither the theme, nor the techniques.

G: What is your muse for this collection?

N: “inspiration” is a term that does not belong to our idea of design. We think about accumulation, heritage, words, lyrics. We think that a particular aesthetic and technical choices are a consequence of your heritage. “inspiration” or “muse” is only a word to say “ make order into what we have had around all our life”.

G: What new for you this season? What kind of new make up/ accessories for your latest collection? 

N: This is the first collection explicity open to an audience. We had to think about how to communicate our concept, our ideas. We are used, during university, to have a lot of weeks dedicated to our projects, we are used to think a lot about every stitches. For our graduation collection we had only 2 months. We had to speed up our decisions.

G: Why did you interested in fashion?

N: I (giovanni) never been interested in fashion as a magic world. First we were interested in drawing. Second we were interested in how to express an aesthetic/idea. Third we started to be interested in how all the fashion machine works, with its problems, its difficulties, its workers and its techniques.

G: What do you think about the new designers in Denmark?

N: Denmark is a strange place. I (giovanni) spent six months in Copenhagen working in Barbara I Gongini ‘S atelier. The Danish situation is opposed to the Italian. During the fashion week in copenhagen you can taste a lot of initiatives to support young designers. In Italy you feel the weight of tradition and little open-mindedness that hovers in the decision-making apparatus of fashion.

G: What is the next project for you?

N: We have received several job offers, and in the coming months we will advice for some brands. We still have to learn a lot about how to produce a collection, a “real” collection. In the next months we ll write our dissertation and we will start the MA at IUAV (Venezia).

G: What is your favorite designer and why?

N: We don’t like idols and we don’t have a favorite designer. We can see that there are a lot of great young designers from every part of the world but a lot of times behind big fashion groups there are people with an old mentality (especially in commercial offices) that often hinder new visions because risky.

We appreciate Raf Simons, Carol Christian Poell, Rei Kawakubo and others but for different reasons. We think these people were able to express a concept through different routes, going beyond fashion.


More information of Nordio

Not just a Label:

When Criminal Girl meets Nordio

Criminal Girl meets Nordio



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